This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Small Business Marketing Basics
Module 1: Introduction to Marketing
1: Welcome to the Course! (3:57)
2: What is Marketing? (6:02)
3: Why is Marketing Important? (6:44)
4: What About a Marketing Plan? (2:45)
5: Determining Your Vision & Value Proposition (7:59)
Module 2: Situation Analysis
6: The Problem You’re Solving (2:41)
7: What Does Your Market Look Like? (11:03)
8: What Market Segments Should You Pursue? (11:35)
9: Who is Your Target Market? (7:29)
10: Target Market Continued - Create your Ideal Customer Avatar (6:54)
11: What About the Competition? (11:01)
Module 3: Solutions and Objectives
12: What is Your Solution? (3:10)
13: Describe Your Product or Service (5:12)
14: You Need Marketing Objectives (5:19)
MODULE 4: Strategy & The Marketing Mix
15: Marketing Strategy Basics (9:04)
16: The 4 P’s & Modern Marketing Mix (6:21)
17: How to Price Your Product or Service (12:07)
17: How to Price Your Product or Service
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock